10 Tips for Designing More Effective Retail Store Window Displays
When you own a retail store, your display windows are the first chance you have to make an impression on your customers. They can draw shoppers in — or drive them away. While you can’t judge a book by...
View ArticleShopping for a Prepaid Card? Here Are 5 Things to Look Out For
Credit cards have become a very essential part of today’s world. While it’s not absolutely necessary to own a credit card, almost everyone still needs some type of plastic in order to make online...
View ArticleDigital Signage Can Help You Increase Sales and Connect with Customers
Digital signage is found in more and more businesses today, and you would likely have seen it in retail shops and along main street. It encompasses a variety of electronic displays, everything from...
View Article4 Ways to Turn Showroomers into Customers
What do you do when you sense that your store is in danger of becoming nothing more than a sample kit for online retailers? You know the routine. People come into your store, check out the merchandise,...
View ArticleYour Process Is As Important As Product When Selling Consumer Goods
By Michael Evans and Jack Toolan A combination of the recovery of the U.S. economy, low interest rates and inflation, and the introduction of new products in the marketplace are all driving consumer...
View ArticleHow to Make Your Grand Opening a Smashing Success
Your grand opening event should be defined by a set of goals. What is the outcome you hope to achieve by holding this event? What is it that you want to happen? Here are some goals to think about as...
View ArticleA Merchant’s Quick Guide to Credit Card Surcharging
By Kathryn Campbell U.S. merchants pay the highest merchant fees in the world. Last year alone, merchants paid over $45 billion in fees. And even though technology is bringing down processing costs,...
View ArticleHow Your Retail Business Can Benefit From Storefront Branding
By Tony Baxter You’re walking down the street, it’s early in the morning and about time for a little caffeine pick-me-up. A quick look around and you immediately recognise the Starbucks siren and the...
View ArticleSecrets to Retaining Customers—First Impressions Matter
So you’re running a small business. You have finally entered the world of entrepreneurship and you’re now responsible for attracting and maintaining a customer base. While it seems like an easy thing...
View Article5 Ways Any Business Can Survive (and Thrive) Against Amazon
By Gene Ku The last twenty years has seen a dramatic shift in the retail landscape ever since Amazon burst onto the scene. Offering a vast selection and ever-shorter shipping times, Amazon came to...
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